Google Wing
Delivery services have been on the rise, but they can negatively impact urban traffic and offer limited availability in rural areas. In an effort to reduce issues with traffic, fuel emissions, and service availability, Google set out to build an an eco-friendly drone delivery system for urban and rural areas.
Google Wing
Delivery services have been on the rise, but they can negatively impact urban traffic and offer limited availability in rural areas. In an effort to reduce issues with traffic, fuel emissions, and service availability, Google set out to build an an eco-friendly drone delivery system for urban and rural areas.
Google Wing
Delivery services have been on the rise, but they can negatively impact urban traffic and offer limited availability in rural areas. In an effort to reduce issues with traffic, fuel emissions, and service availability, Google set out to build an an eco-friendly drone delivery system for urban and rural areas.
Company
Platform
Web
Year
2019
Overview
Google X, the innovation lab at Alphabet, approached award winning brand agency Character to help them craft a story for a groundbreaking new project. With drone testing and flight analysis being conducted in Australia, Finland, and the United States, the project had the backing to continue to grow.
Overview
Google X, the innovation lab at Alphabet, approached award winning brand agency Character to help them craft a story for a groundbreaking new project. With drone testing and flight analysis being conducted in Australia, Finland, and the United States, the project had the backing to continue to grow.
Overview
Google X, the innovation lab at Alphabet, approached award winning brand agency Character to help them craft a story for a groundbreaking new project. With drone testing and flight analysis being conducted in Australia, Finland, and the United States, the project had the backing to continue to grow.
Goal
Deliver a fully realized brand, marketing site, and key mobile app screens to showcase the product and service in an effort to attract business partnerships, build community trust, and gain early user adoption.
Goal
Deliver a fully realized brand, marketing site, and key mobile app screens to showcase the product and service in an effort to attract business partnerships, build community trust, and gain early user adoption.
Goal
Deliver a fully realized brand, marketing site, and key mobile app screens to showcase the product and service in an effort to attract business partnerships, build community trust, and gain early user adoption.
Site architecture
With such a complex project it was critical to the details right on each page, and make sure that the business opportunity and consumer value of the project was clear. The story had to shine through at each touch point from hardware, software, service and airspace regulation.
Site architecture
With such a complex project it was critical to the details right on each page, and make sure that the business opportunity and consumer value of the project was clear. The story had to shine through at each touch point from hardware, software, service and airspace regulation.
Site architecture
With such a complex project it was critical to the details right on each page, and make sure that the business opportunity and consumer value of the project was clear. The story had to shine through at each touch point from hardware, software, service and airspace regulation.
Aircraft technology
I led the direction to highlight details of the drone in order to help demystify the hardware and ease any safety concerns.
Aircraft technology
I led the direction to highlight details of the drone in order to help demystify the hardware and ease any safety concerns.
Aircraft technology
I led the direction to highlight details of the drone in order to help demystify the hardware and ease any safety concerns.
Mobile service
The order experience simplified a complex ecosystem into a familiar checkout experience that users expect from a modern delivery service.
Mobile service
The order experience simplified a complex ecosystem into a familiar checkout experience that users expect from a modern delivery service.
Mobile service
The order experience simplified a complex ecosystem into a familiar checkout experience that users expect from a modern delivery service.
Order
Track
Launch
Working with Google engineers, I delivered key pages for how the service works, how businesses and investors can get involved, and where to sign up for early access.
Launch
Working with Google engineers, I delivered key pages for how the service works, how businesses and investors can get involved, and where to sign up for early access.
Launch
Working with Google engineers, I delivered key pages for how the service works, how businesses and investors can get involved, and where to sign up for early access.
